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Fashion Jewelry

Fine Color

Vintage, Antique,
& Estate Jewelry

Custom Design

New Arrivals

Click Here to Find Your Perfect Diamond

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  • diamond_emerald
  • diamond_asscher
  • diamond_marquise
  • diamond_oval
  • diamond_princess
  • EMERALD
  • diamond_pear
  • diamond_heart
  • diamond_oval
  • diamond_cushion
  • diamond_round
  • diamond_princess

About us

We are truly passionate about two things – Beautiful Jewelry and our Customers! We search the world to bring you beautiful Diamonds, Engagement Rings, Wedding Rings, Estate, Colored Stone, Fashion, and Designer Jewelry. Our Jewelry Experts are always happy to assist you. We want you to be delighted with your beautiful jewelry purchase!

Blog/News/Events

Cupid’s Picks

Cupid’s Picks

What’s your heart’s desire or what sets your sweetheart’s heart on fire? Regardless of whom you are buying for this Valentine’s Day, you’re sure to find it here. Whether you’re planning to put a stunning sparkler on her hand or celebrating many years of love together...

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February John Hardy and Diamond Earring Event

February John Hardy and Diamond Earring Event

Join us February 7-15th for a John Hardy and Diamond Earring Event! John Hardy Details: Our online John Hardy Collection is 20% during this event. Live near Tallahassee? Stop in the store during the event to see our large collection of John Hardy. Almost all of the...

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Cupid’s Picks

Cupid’s Picks

What’s your heart’s desire or what sets your sweetheart’s heart on fire? Regardless of whom you are buying for this Valentine’s Day, you’re sure to find it here. Whether you’re planning to put a stunning sparkler on her hand or celebrating many years of love together...

read more

Blog/News/Events

John G.

Nicole was super helpful in getting me the perfect ring! She was able to get me a great price on a beautiful piece. Definitely go see her for all your jewelry needs!

John D.

Excellent service. Able to take as much time as I needed to choose exactly what I wanted. Brian always makes me feel special and valued. Highly recommend The Gem Collection to my friends.

Cari G.

Shopping at the Gem Collection is so much fun! They have amazing pieces and a wide variety of jewelry to chose from! Brandon is great and takes the time to show you everything your interested in!

John Gregulak

Nicole was super helpful in getting me the perfect ring! She was able to get me a great price on a beautiful piece. Definitely go see her for all your jewelry needs!

On Site Repair
Appraisals
We Buy Diamonds, Rolex,
Fine Estate Jewelry